Selected Healthcare Campaign Concepts
Selected key visual and campaign concepts developed for international healthcare brands.
- Category
- Campaign
- Year
- 2025
- Scope
- Concept development, Key visual design, Campaign art direction
About the project
This page is not one brand but one way of working. Everything here is concept work made inside established, strict brand systems: key visual development, launch concepts and event communication.
Healthcare communication leaves little room. The colour system, the typography, the mandatory information and the approval process are all set in advance; the work is finding an idea that still stays with you inside that frame. The five projects below ask the same question in different ways — coverage, continuity, mechanism, progression and scale.
The presentation is deliberately quiet. Each project carries its own visual language, so no shared palette or template was laid over it; the page only builds the frame.
Pfizer — Prevenar 20
Two routes to one idea — broader protection
Two key visual routes developed around the idea of expanded protection. One communicates range and coverage through a moving light trajectory; the other translates the same strategic idea into a wide natural perspective.
Roche — Ocrevus
An anniversary concept built on experience and continuity
A key visual built around long-term presence. The circular brush language frames the human moment while reinforcing the product's established blue and yellow world.
Sanofi — Bisolviral
Reducing product and mechanism to a single visual metaphor
A high-contrast campaign direction built around containment and protection. The pack anchors the composition while orbital forms make the core message immediately visible.
Novo Nordisk — BAMEAC
Event identity and visual communication system
A modular visual system built around progression and movement. The ascending square sequence gives the programme a clear graphic signature and leaves a flexible structure for different speakers and formats.
Daiichi Sankyo
A launch visual made to work at stage scale
A cardiovascular visual system combining anatomical form, digital mesh and orbital motion, built to stay legible at large event scale.
Scope
- Concept development
- Key visual design
- Campaign art direction
- Launch and event communication
Selected concept work for Pfizer, Roche, Sanofi, Novo Nordisk and Daiichi Sankyo.
Signed work
