Evallot
Mark, logotype and identity guidelines for Evallot, the hosting brand of the LayerBrick ecosystem.
- Category
- Logo & Identity
- Year
- 2025
- Client
- Evallot
- Scope
- Logo design, Brand identity, Identity guidelines
About the project
Evallot is the hosting arm of the LayerBrick ecosystem, running servers and infrastructure across Turkey and Europe. The identity had to carry two things at once: technical trust and human warmth.
The mark is built from four petals turning around a single centre. Each petal is a node — data leaves the centre, travels, comes back. Together they hold a 90° symmetry, so the balance reads the same from any side.
The colour is a deliberate break from the cold blues of the hosting world. Sunset orange is the warm face of a system that never stops, and the paper and night tones leave that orange room to breathe.
Logotype
The primary lockup. The logotype works as one piece; spacing and proportions stay as drawn.
Icon construction
The icon is built on a 200 × 200 frame: four petals sit on the 45° axes, the outer radius is 63 and the centre void 32 units.
Four directions, one centre. A system that never stops.
Clear space
x is half the height of the logotype. No image, text or edge enters that area — in tight layouts the logo shrinks and the space stays.
Minimum size
-
Web header — 240 px
-
Minimum — 96 px / 25 mm
-
App icon — 64 px
-
Minimum — 24 px / 8 mm
On screen the logotype never goes below 96 px, the icon below 24 px. In print that is 25 mm and 8 mm.
Colour palette
- Sunset #FF4000
- Ember #C23200
- Paper #F7F2EC
- Night #17100B
Pattern
The icon repeats on a −12° grid to build a surface: dashboard backgrounds, envelope liners and social covers.
Reversed use
On dark surfaces the mark stays orange; on orange it turns paper white. There is no greyscale version.
What to avoid
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Do not rotate the logo.
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Do not stretch or squash it.
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Do not recolour it.
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Do not place it on busy surfaces.
The identity ships with its rules; these four are the ones that come up most.
Signed work
