VR Teknoloji
A logo and identity guide for VR Teknoloji Enerji İnşaat A.Ş. that moves "VR" away from virtual reality and into energy and infrastructure.
- Category
- Logo & Identity
- Year
- 2026
- Client
- VR Teknoloji Enerji İnşaat A.Ş.
- Scope
- Brand identity, Logo design, Identity guidelines
About the project
VR Teknoloji Enerji İnşaat A.Ş. works where technology, energy and construction meet. Renewable energy systems, smart-city infrastructure, sustainable production — a working list, not a pitch deck.
The identity’s first job was the name. The letters “VR” read as virtual reality; the company’s work has nothing to do with it. Rather than leave VR to stand alone, the identity puts Teknoloji, Enerji, İnşaat A.Ş. right behind it — the scope arrives before the misreading does.
The mark layers two ideas: a circular city grid tied to a centre, and a ring of V shapes repeating around that same centre. Together they read as a sun. Green carries energy and growth, navy carries engineering trust — between them, the brand stops sounding virtual and starts sounding built.
Logo
The horizontal lockup. VR carries the anchor; Teknoloji, Enerji, İnşaat A.Ş. spells out the scope right behind it.
Symbol construction
The mark is built on a circular city-grid logic. Repeated V shapes turning around a centre read as a sun up close.
Smarter infrastructure for a more sustainable world.
Symbol
The mark on its own — energy and a turning city grid, carried by the same shape.
Clear space
x is half the height of the lockup. No edge, image or text enters that space.
Minimum size
-
Header — 260 px
-
Minimum — 120 px / 30 mm
-
Stamp — 64 px
-
Minimum — 28 px / 8 mm
The lockup never goes below 120 px / 30 mm. In tighter layouts the symbol is used alone.
Colour palette
- Primary Green #7DCC47
- Navy #16293E
- Light Base #F6F7ED
- Industrial Dark #1B1E22
Pattern
The mark repeats to build a surface — for site signage, equipment labels and corporate stationery.
Reversed use
On dark surfaces the lockup turns to the light tone. Contrast changes; the mark doesn't.
What to avoid
-
Do not rotate the logo.
-
Do not stretch or squash it.
-
Do not recolour it.
-
Do not place it on busy surfaces.
The identity ships with its rules; change the composition around the logo, not the logo itself.
Signed work
